Initially established in 2001 as Ash Hoch & Company, Michael Ash gained full ownership in the company in 2007 and subsequently changed the name to Ash Group, LLC. Additional team members were recruited - professionals whose passion for client service and commitment to personal development mirrored those of the existing team - and whose expertise strengthened the team and allowed us to offer a broader range of services.

Our new name called for a new logo, a mark that was more representative of our expanding capabilities and our evolving identity. Based initially on the company name, the stylized ash leaf we chose is also a visual story of teamwork and dynamism.

The leaves of the ash tree are compound in nature: one leaf is comprised of all the leaflets on the stalk - an analogy of the "We, not I" principle of Ash Group and its leadership. The elements of the mark suggest a burst of light and upward/outward movement. The color gradient contributes additional energy to the overall effect and proves again that a picture is worth a thousand words.

The three tips of the mark also represent the three key areas of focus to fulfilling our commitment to client satisfaction and long-term client relationships:

1) Providing the highest quality risk management solutions

2) Assembling a team of highly-skilled, experienced and dedicated professionals

3) Accessing the most stable and reliable insurance and service providers

-- Each member of our team brings with them the respect of clients and insurance carriers alike. Our strategy to partner with our clients has created long-term relationships. Our focus on client service continues to result in exceptional client loyalty. --